Cult Analysis of Branding on Apple Iphones
- Miss R.Vidhya
- Mrs.B.Revathi
Cult Brand, Brand Loyalty, Brand Origin
This paper introduces the concept of a cult brand for a more accurate understanding of the extreme loyalty that customers show towards specific brands. This paper focuses on the brand Apple and it explores the elements for which it is considered a cult brand and the impact of its origin on sustaining its cult appeal. Based on the fact that many brands rely on emotional characteristics to obtain consumer’s interest and attention, the country responsible for their conception is usually a warranty for quality and respect, features transferred to consumers. One of the most recognizable cult brands is Apple, a trend-setter in innovation. Many Companies have tried to discover and to copy the business model that makes Apple a unique brand, not being able to understand that maybe its secret relies on various factors. Through exploratory research, the research focuses on Apple’s Corporate mythology, its brand name, brand origin with its geographical provenance and also the community surrounding it. The results of the study revealed that the brand origin had a major role in creating the image that Apple sustained in the last decades, the conclusion reinforced the idea that on a solid foundation can be built a complex structure.
Miss R.Vidhya, Mrs.B.Revathi. "Cult Analysis of Branding on Apple Iphones".INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH ISSN:2455-2631, Vol.8, Issue 2, pp.496 - 499, URL :https://ijsdr.org/papers/IJSDR2302086.pdf
Volume 8 Issue 2
Pages. 496 - 499
